Sabre partners with ByHours to sell hotel rooms by the hour

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Sabre has teamed up with microstay hotel booking platform ByHours to offer by-the-hour hotel reservations.

The Texas-based global distribution system says the agreement makes Sabre the first global platform to offer hourly hotel reservations.

Through the partnership, travel agents will have access to content that will allow them to sell rooms by the hour through the ByHours’ Sabre Red App, increasing the distribution reach and revenue opportunities for ByHours and hoteliers while providing agents with the relevant content their customers demand.

“Giving travel agencies the power to offer relevant content to satisfy the changing needs of their clients is paramount to Sabre. Today, more than ever, travel buyers want access to a broad range of content that better meets the needs of today’s travelers,” says Traci Mercer, senior vice president of the product segment at Sabre Travel Solutions.

“We are excited to provide Sabre-connected travel agencies the ability to further personalize the customer experience with ByHours’ unique microstay content that provides more flexibility while creating value for all stakeholders across the ecosystem.”

The coronavirus pandemic has accelerated the need for microstays across business and leisure segments.

As more companies adopt work-from-anywhere policies, the need for flexible space to work and conduct meetings is increasing, while on the leisure end, staycations and stopover bookings are on the rise.

“It’s great satisfaction and privilege to be able to partner with pioneering and innovative companies like Sabre. In today’s challenging times, synergies for constant improvement and the ability to offer optimal solutions are indispensable,” says ByHours co-founder and CEO Guillermo Gaspart.

“We have full confidence in the value we will generate together for our beloved hospitality and travel industry.”

Launched in 2012, Barcelona-based ByHours developed the first booking platform to offer hourly packages at hotels.

In January 2020, it raised €8 million, bringing the company’s total funding to €18 million.