With over 2,000 exhibitors, 50+ countries, and 40,000+ visitors expected, this year’s edition is poised to drive global tourism innovation and business growth.
The 32nd edition of SATTE (South Asia’s Travel and Tourism Exchange) is gearing up to be its most expansive yet, promising an unparalleled platform for industry networking, business expansion, and innovation. Organized by Informa Markets, SATTE 2025 will take place from February 19-21 at Yashobhoomi, New Delhi, marking a significant milestone in India’s tourism sector.
With an impressive lineup of over 2,000 exhibitors, participation from more than 50 countries, 28 state tourism boards, and an anticipated 40,000+ visitors, the event is set to be a catalyst for strategic alliances and transformative discussions in global travel.
A Defining Year for the Travel & Tourism Industry
As travel trends shift toward experience-driven journeys, sustainable tourism, and technology-enhanced personalization, SATTE 2025 arrives at a pivotal moment for the industry.
“With evolving traveler preferences, new destinations emerging, and a strong infrastructure push, 2025 will be a defining year for Indian tourism,” said Yogesh Mudras, Managing Director, Informa Markets in India. He emphasized that government-led initiatives, including streamlined e-visa policies, improved connectivity, and enhanced destination promotions, are expected to make travel more seamless for both domestic and international tourists.
“SATTE 2025 will be the epicenter for industry collaboration, innovation, and business growth. This year’s edition, held for the first time at Yashobhoomi, will extend its reach to 402 cities, including Tier I and Tier II markets. With its ability to foster global partnerships and showcase cutting-edge developments, SATTE remains the definitive platform for shaping the future of travel and tourism.”
International Participation & Strategic Alliances
The 2025 edition will see a strong international presence, featuring key tourism boards, travel operators, and hospitality giants from across the world.
- Saudia Tourism leads as the Premium Partner Country, with strong representation from Malaysia, Thailand, Dubai, Sri Lanka, Nepal, and other global tourism powerhouses.
- Notable participating countries include Hong Kong, Egypt, Cambodia, Greece, Bhutan, Jamaica, Taiwan, Uzbekistan, Qatar, Mauritius, Fiji, St. Petersburg, Indonesia, Azerbaijan, and more.
- Uttar Pradesh takes center stage as the Host State, with Jharkhand as the Focus State and participation from Gujarat, Rajasthan, Odisha, Kerala, Uttarakhand, Madhya Pradesh, Goa, Punjab, Ladakh, Andhra Pradesh, Telangana, Tamil Nadu, and Chhattisgarh.
Key sectors such as homestays, adventure tourism, domestic travel, and MICE (Meetings, Incentives, Conferences, and Exhibitions) will feature prominently, reflecting India’s growing tourism diversity.
Spotlight on Cruise Tourism & the “Atithi” Initiative
For the first time, India’s Port Authority will highlight the Cruise Bharat Mission, showcasing the country’s vast coastline and its potential as a premier cruise destination.
Additionally, Atithi—an exclusive buyer-seller meet in collaboration with the Service Export Promotion Council (SEPC), will welcome 250 international buyers, offering them an immersive introduction to India’s tourism potential.
“Tourism is a vital driver of Brand India globally, and with the sector expected to reach $150 billion by 2025, platforms like SATTE play a crucial role in fostering long-term global partnerships,” said Dr. Abhay Sinha, Director General, SEPC.
Industry Insights, Networking, and Recognition
Beyond exhibition booths, SATTE 2025 is set to deliver unmatched industry insights through its Leadership Summit, thought-leadership sessions, and networking forums.
Key highlights include:
- SATTE Leadership Summit – Experts discuss India’s MICE market growth, tourism vision for 2047, and sustainable travel strategies.
- Industry Awards – The SATTE Awards, SHAKTI Awards, and Colours of SATTE will recognize excellence in tourism and hospitality.
- Exclusive Pre-Event Networking – A Golf Morning for industry leaders sets the stage for meaningful discussions.
- High-Impact Panels – Discussions on AI in tourism, viral travel trends, and the rise of India’s outbound travel market.
To ensure continuous industry engagement beyond the event, SATTE will run year-round initiatives, including SATTE 365 Clicks, SATTE Podcasts, SATTE Road Shows, and industry association programs.
Shaping the Future of Travel & Tourism
With its expansive global participation, focus on innovation, sustainability, and digital transformation, SATTE 2025 is set to shape the future of travel and tourism—not just in India, but across South Asia and beyond.
As the industry moves into an era defined by experiential travel, digital-first strategies, and global collaborations, SATTE remains at the forefront—connecting leaders, driving change, and unlocking new business opportunities.
