SITA Appoints David Lavorel as its new CEO


Lavorel takes the reins as airlines and airports look to technology to support industry recovery 

The SITA Board has announced the appointment of David Lavorel as the company’s new CEO. 

Under his leadership and vision, SITA will continue to lead a strategic change for the industry, helping its customers implement digitalized and smart solutions. 

Over the past 20 years at SITA, Lavorel has served in a range of senior roles, most recently as CEO of SITA AT AIRPORTS AND BORDERS. He also served as CEO of SITA FOR AIRCRAFT, where he pursued a strategy to extract the full potential of the connected aircraft for SITA’s airline customers. As Senior VP Corporate Development and Head of the CEO office, Lavorel’s responsibilities included executing the company’s growth and development plans.

Dr. Omar Jefri, SITA Board Chair, said: “The air transport industry has been through an incredibly turbulent period. As we look to recovery, the digitalization of the industry is a key focus. David’s experience and knowledge of both the industry and SITA will be instrumental in cementing SITA’s position as a trusted partner, working with our shareholders to shape the future direction of the organization.”   

Adib Charif, SITA Council President, said: “David brings a deep conviction and commitment to delivering SITA’s vision as a vital industry partner. The SITA Council looks forward to working closely with him.”

Lavorel replaces former CEO Barbara Dalibard who has left SITA after five years at the helm. 

Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]