Switzerland Tourism has announced the appointment of Christian Schoch as the new Director for India, effective April 2024. Schoch, who hails from Eastern Switzerland, brings a diverse background in finance and tourism to the role.
Schoch transitioned from the financial sector to tourism, gaining experience in the aviation industry before obtaining a degree in tourism. He has held various roles in tourism marketing, including positions as marketing manager and project manager at several marketing agencies. His new role is aimed at enhancing Switzerland’s visibility and appeal in the Indian market, a critical and expanding region for Swiss tourism.
In his position, Schoch will oversee tourism strategies, forge partnerships, and drive marketing initiatives to attract Indian travelers to Switzerland.
“I am honored to take on this role and am excited to contribute to the growth of Switzerland’s tourism sector in India,” Schoch said. “I look forward to leveraging my experience to work with our partners and showcase Switzerland’s unique attractions and initiatives, including Swisstainable, to the Indian market.”
