Tourism Authority of Thailand (TAT), New Delhi successfully concluded a three-month program with the TBO Academy. In a bid to encourage the tourism traffic to Thailand, the program consisted of a 5 module training program, an e-flyer contest, and a series of webinars that aimed at promoting the various natural and cultural marvels that Thailand has to offer to its visitors.
The core of the modules included:
1. Introduction to the Amazing Adventures in Thailand
2. Bangkok and Beyond- Insights into “The City of Angels”
3. Current SOP’s administered by Amazing Thailand Safety and Health Administration (SHA)
4. Southern Thailand (A paradise for beach enthusiasts)- Phuket and Beyond
5. Introduction to Chiang Mai and other cities neighboring Myanmar and Laos- the northern border of Thailand.
To fulfill the pent-up travel demand and to assist travel agents, TAT India and TBO Academy conducted a series of webinars with Mr. Vachirachai Sirisumpan, Director, TAT New Delhi, and Mr. Ankush Nijhawan, Co-Founder, Travel Boutique Online along with panelists including stakeholders like Angsana Laguna, Minor Hotels, Siam Siam Hotels, Berkeley Hotel, Ocean World, Madame Tussauds Bangkok.
The Tourism Authority of Thailand has consciously taken efforts to curb the spread of the on-going pandemic.
At the first glance, the COVID-19 pandemic seemed to be a shared global experience, with the entire world on lockdown. It made a setback in the travel and tourism industry as a whole. The purpose of these virtual interactions was to communicate the latest information about the established safety guidelines, the most recent updates straight from Thailand, and the promotion of new attractions and destinations in the country.
The program aimed at aggressively promoting Thailand as a destination in North and East India through TBO Academy’s strong network of OTAs and Travel Agents. TAT India along with TBO Academy together created a platform to support the ease of confidence build-up to promote the destination. The module helped in increasing the reach and exposure to new travel agents in the market and increase visitor arrivals in the upcoming season.
