Thailand Showcases Vibrant Travel Experiences at SATTE 2025 to Attract Indian Tourists
Thailand is making a strong push to captivate Indian travellers with its rich cultural heritage, renowned hospitality, and exclusive travel packages at the South Asia Travel and Tourism Exchange (SATTE) 2025. The Tourism Authority of Thailand (TAT) is leveraging the event, taking place from February 19-21 at Yashobhoomi – India International Convention and Expo Centre, to highlight its diverse tourism offerings and strengthen its position in the Indian market.
As India’s largest travel and tourism trade fair, SATTE 2025 is expected to attract over 35,000 visitors and 1,400 exhibitors. Thailand’s presence at the event is prominent, with a 300-square-metre pavilion divided into three distinct zones: an information area, a business networking space, and an interactive cultural demonstration section showcasing traditional Thai art and heritage. In collaboration with 50 Thai tourism businesses, the Thailand Stand aims to facilitate business-to-business (B2B) engagements and forge new partnerships.
Promoting Thailand as a Premier Destination
Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and South Pacific, underscored the significance of SATTE 2025 as a crucial platform for Thai tourism operators. “This event provides an opportunity to foster business relationships, introduce new travel products, and promote exclusive packages tailored to Indian tourists,” she said. “It further cements Thailand’s status as a premier destination under the globally recognised ‘Amazing Thailand’ brand, aligning with the ‘Amazing Thailand Grand Tourism and Sports Year’ initiative.”
India: A Fast-Growing Market for Thai Tourism
India remains one of Thailand’s fastest-growing tourism markets, with 2,129,149 Indian visitors recorded in 2024—a remarkable 30.74% increase from 2023. This surge is attributed to Thailand’s visa exemption policy, which permits Indian travellers to stay for up to 60 days, along with robust air connectivity offering 2.93 million seats in 2024—nearing pre-pandemic levels.
With a target of 2.3 million Indian arrivals in 2025, TAT is intensifying its marketing efforts to cater to key traveller segments, including families, luxury leisure seekers, wedding and celebration groups, and golf tourism enthusiasts.
Tailored Campaigns for Indian Travellers
TAT has rolled out two flagship campaigns to enhance Thailand’s appeal among Indian tourists. The ‘Living it Up in Thailand’ campaign focuses on cultural, culinary, and adventure experiences tailored to Indian millennials, with collaborations involving travel platforms such as Clear Trip and Akbar Holidays. Meanwhile, the ‘Celebrations with Care and Inner Shine’ initiative targets India’s growing wedding and anniversary travel market, engaging wedding planners and event organisers with exclusive promotions and familiarisation trips.
Thailand’s Top Destinations for Indian Tourists
Thailand continues to attract Indian travellers with its blend of scenic landscapes, vibrant nightlife, and world-class wellness retreats. Bangkok, Chon Buri, Phuket, Krabi, and Surat Thani remain favourite destinations, while emerging hotspots such as Ko Samui, Ko Tao, Ko Pha-ngan, Phang-nga, Rayong, and Chiang Rai are gaining popularity. Indian visitors are particularly drawn to beach experiences, Thai cuisine, nightlife, wellness retreats, and heritage tours. On average, Indian tourists spend 34,920 Baht per trip and stay for approximately 6.58 nights.
As Thailand strengthens its tourism ties with India, the country remains committed to delivering diverse and immersive experiences that cater to the evolving preferences of Indian travellers.
