Thomas Cook India expands presence in Punjab


Thomas Cook India inaugurated a new Gold Circle Partner (franchise) outlet in Ludhiana, Punjab. This expansion augments Thomas Cook India’s distribution and reaches Punjab to 11 consumer access centers: 9 owned branches and 2 Gold Circle Partner (franchise) outlets across Punjab and Chandigarh tri-city. This new outlet will serve the commercial capital and the largest city of Punjab – Ludhiana and its surrounding towns of Khanna, Mandi Gobingarh, Rajpura, Phagwara, Sahnewal, Samrala, and Moga.

In the new age of travel, customers are understandably seeking the guidance and reassurance of holiday experts and Thomas Cook India’s internal survey reiterates the same, with a significant 77 percent of respondents stating that they require guidance from a holiday expert. To help customers with their travel plans and requirements, Thomas Cook India has set up a new Gold Circle Partner (franchise) outlet in Ludhiana, Punjab.

Additionally, to strengthen customer confidence in travel, Thomas Cook’s “TravShield” is India’s only safety commitment – with only vaccinated staff and co-passengers among many other precautions, building on their “Assured” travel safety protocols – developed in association with Apollo Clinics.

TravShield and Assured together, ensure best in class safety and protection for travelers in the post-Covid era, covering every distribution, delivery, and partner touchpoint in the travel ecosystem.

With strong pent-up demand, easing of restrictions, and the announcement of the resumption of commercial aviation driving positive consumer sentiment, consumers from Ludhiana/Punjab are displaying a strong travel desire for domestic travel to Goa, Andamans, Kashmir, Leh-Ladakh, Himachal Pradesh, and Kerala. Closer to home destinations like Maldives, Singapore, Dubai, and Abu Dhabi are driving demand.

Additionally, long/mid-haul favourites include Switzerland, France, Canada, the UK, Turkey, Egypt, Australia, and the USA for Visa holding customers. Key segments driving growth in Punjab include young professionals, families, couples, groups of friends, and seniors. Culture and heritage, adventure/outdoor, culinary experiences, and spa/wellness are the top preferred holiday options for consumers from Punjab.