Tourism Malaysia Targets Gen Z Travellers And Wedding Segment From India


With India ranking as the fourth-largest source market in 2022 with 324,548 arrivals between April and December, Tourism Malaysia is currently concentrating on attracting Gen Z visitors, adventure seekers, and wedding guests.

The government is emphasising Instagrammable locations and Gen Z vacationers who use digital technologies. In addition, weddings are a second area of interest, with hotels and resorts providing a range of locations for holding various rites and enhancing their vegetarian and Indian food offerings. The main goal of this approach is to diversify traveller routes away from Kuala Lumpur, the country’s well-known capital city.

Having just taken over as Director for Tourism Malaysia, Mumbai, Noriah Jaffar spoke to select media professionals about their vision for India and these areas that need focus.

She said that they are preparing to celebrate Visit Malaysia Year 2026 and will see activities being undertaken during the next two years in that direction.

From January to April this year, Malaysia recorded 164,566 arrivals from India.