When Western Australia’s cheerful quokka — the “happiest animal on Earth” — appeared on millions of Swiggy screens across India, it marked more than a playful campaign. It symbolised a growing connection between Indian travellers and Western Australia’s warm, joyful spirit.
This moment was part of Tourism Western Australia’s Grand India Campaign, the destination’s most ambitious outreach in India to date. The four-phase initiative blended trade partnerships, media engagement, and creative consumer activations — culminating in a glittering finale led by Hon. Reece Whitby MLA, Minister for Tourism, Western Australia, in New Delhi.
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Building Bridges with the Indian Travel Trade
India has rapidly emerged as one of Western Australia’s fastest-growing markets. To harness this momentum, Tourism WA launched joint marketing programs in June 2025 with leading travel agents and OTAs across India, positioning Western Australia as a must-visit destination for the festive and holiday season.
The campaign also brought over 20 Indian travel agents and media representatives to Western Australia for a spectacular familiarisation trip from 9–17 September 2025. Delegates explored the region’s breathtaking coastlines, luxury wine trails, and wildlife adventures, culminating in the “Namaste WA” networking event at Optus Stadium, Perth.
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Swiggy Collaboration: Turning Daily Moments into Travel Inspiration
In a first-of-its-kind partnership, Tourism WA teamed up with Swiggy, India’s leading food-delivery and quick-commerce platform. Featuring the friendly quokka, the campaign turned everyday food orders into moments of travel inspiration — inviting millions to pause and imagine a joyful getaway to Western Australia.
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A Grand Finale in New Delhi
The campaign concluded with an exclusive networking dinner at Taj Palace, New Delhi, attended by key trade, airline, and media partners. Hosted by Hon. Reece Whitby MLA, alongside Chad Anderson, CEO, and Anneke Brown, Managing Director of Tourism Western Australia, the evening celebrated partnerships and future collaborations between India and Western Australia.
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Looking Ahead
“By combining trade and media engagement with a consumer platform like Swiggy, we’ve created visibility at multiple levels,” shared Anneke Brown. “We’re confident this integrated approach will strengthen India’s connection with Western Australia.”
In the year ending June 2025, around 38,000 Indian visitors travelled to Western Australia, contributing AUD 75 million in visitor spend — making India the state’s eighth-largest inbound market by volume.
As Tourism Western Australia continues trade training, consumer activations, and route-development discussions, the message is clear: this partnership is only just beginning
