Visit California President & CEO Caroline Beteta Issues Statement on Los Angeles Wildfires

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Caroline Beteta, President & CEO of Visit California, issued the following statement regarding the recent wildfires in Los Angeles:

“We are still processing the devastating effects of the Los Angeles wildfires and the toll they’ve taken on the people and communities of LA, as well as those who hold the city dear.

“We are incredibly grateful for the tireless efforts of first responders, and deeply moved by the outpouring of support from across the state. From Angelenos volunteering their time to local restaurants offering free meals, to the tourism industry stepping up with donations and hotel discounts for evacuees, we have witnessed the true spirit of California’s resilience. When challenges arise, Californians come together, and now we are asking for your continued support.

“Los Angeles has always been a global symbol of hope, creativity, and dreams—whether through the silver screen or its world-famous landmarks. Today, the city needs help writing its recovery story. One of the most impactful ways to contribute to the recovery of Los Angeles is by planning a trip.

“While some areas have been affected, over 98 percent of Los Angeles County remains untouched by the flames. The city’s iconic attractions, including the Hollywood Sign, Universal Studios Hollywood, the Santa Monica Pier, the Getty and Getty Villa, Griffith Observatory, and more, are intact and welcoming visitors.

“Los Angeles’ tourism economy is a vital lifeline for many of its businesses and residents, especially those whose lives have been upended by the fires. We encourage everyone to plan a visit to help support local communities and businesses during this critical time.”

#WeLoveLA

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