ITB India to go hybrid for inaugural live and virtual event in 2021

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ITB India will adopt a hybrid model for the inaugural 2021 event.

It will be a combination of a live event (physical exhibition) held from April 7 to April 9, 2021, in Bombay Exhibition Centre, Mumbai, Maharashtra. Following this, there will be a virtual event happening on April 15 and April 16, 2021.

The live event will welcome over 8,000 attendees, more than 400 exhibitors, over 500 buyers, and 150 top speakers. Complementing this will be the virtual event featuring digital initiatives to improve audience engagement and connectivity.

The virtual event will be hosted on the ITB Community in Asia (ITB Community).

ITB India attendees can expect the following:

Business Matching – On-site pre-scheduled appointments are coupled with additional virtual appointments between exhibitors and buyers.
Conference – An interesting line-up of key industry speakers with insights and information showcasing innovative technology and solutions.

Targeted networking sessions – Exclusive access for selected audience profiles and focused sessions on niche topics will be available in both live and virtual events.

Complimentary virtual booth – Value-added privileges for all exhibitors of ITB India 2021.

Complimentary virtual event access – All attendees of ITB India live event will be entitled to complimentary access to the virtual event. Sonia Prashar, deputy director-general of Indo-German Chamber of Commerce, the organiser of ITB India said, “We see how trade fairs are changing as a result of the pandemic. Personal contact remains the heart of a trade fair.

“At the same time, however, the trade fairs of the future will be hybrid events. Classic meetings of exhibitors and visitors will be accompanied by digital events.”

Travel Span India is a media partner of ITB India.   
itb-india.com