Nijhawan Group has forayed into the growing travel markets of Middle East and GCC with Elev8, offering representations and consultancy services. Seema Pande will be heading Ëlev8 as one of the co-directors”.
Seema Pande, a seasoned professional ïs been based out of Dubai for nearly 25 years. In an exclusive to Travel Span, she informed, “My experience of opening hotels of brands like Fairmount, St. Regis, W, Westin, will come handy, and Ankush Nijhawan has been a strong support with his vision for Elev8. My strong association with trade partners and corporate clients over two decades will help us establish a niche in these markets. Moreover, the Middle East and GCC have smaller and niche luxury properties that require support to market their offerings and reach a larger base of travellers. This is an apt time to offer them a professionally-run and passionately-driven service.” She further added that Elev8 would involve “90 per cent of representation and 10 per cent of consultancy services,”
She further added, “My experience of launching several hospitality brands in the Middle East will come handy and Ankush has his vast reach in the India market that would further augment this association.” “Considering the abundant presence of representation companies in the Middle East, what we would be looking at is to become that niche company who would have the right number of clients in order to stand apart, putting in quality service and undivided attention for them.”
Talking about this expansion, Ankush Nijhawan, Managing Director – Nijhawan Group said, “I am pleased to share that Nijhawan Group will now establish its representation portfolio on a global footprint; the Middle East and GCC to begin with, considering its top growing markets in terms of outbound travel from across the globe after India and China. Considering Seema’s enormous grasp and relationship across the entire GCC market, we are pleased to come together with her. Seema and I would be of equal partnerships and foray into the GCC market for both reputed and emerging accounts.”
Currently, Elev8 is representing Tropical Escape Vacation Homes Orlando. By year end, Pande expects to have a dedicated team of three to four members. “Once we create a ground for Elev8, the next frontier would be Lebanon, Jordan and Egypt, which are emerging tourist markets.”
