The Tourism Authority of Thailand (TAT), Paris office, in partnership with luxury fashion house Louis Vuitton, has officially launched the Louis Vuitton City Guide Bangkok 2025. The unveiling took place on February 18, 2025, at the prestigious Maison de Famille de Louis Vuitton in Asnières-sur-Seine, France, offering an exclusive and sophisticated glimpse into Bangkok’s most luxurious and culturally rich experiences.The Bangkok 2025 edition is the latest addition to the globally acclaimed Louis Vuitton City Guide collection, renowned for curating unparalleled travel experiences in the world’s most dynamic destinations. This edition captures Bangkok’s unique essence—merging tradition with modernity—by spotlighting its iconic landmarks, Michelin-starred dining, thriving contemporary art scene, high-end fashion hubs, and luxury accommodations blending Thai heritage with contemporary design.
A Grand Celebration of Thai Culture
To mark the launch, TAT Paris and Louis Vuitton hosted an exclusive gathering attended by leading figures in the travel and tourism industry, including airline executives, tourism influencers, and luxury travel specialists. The event was staged at Louis Vuitton’s historic family residence, a fitting backdrop that underscores the brand’s dedication to heritage and craftsmanship.Highlighting the significance of this collaboration, Ms. Thapanee Kiatphaibool, Governor of TAT, stated: “This partnership aligns with the Amazing Thailand Grand Tourism and Sports Year 2025 initiative, reinforcing Thailand’s status as a premier destination for travelers seeking exclusive and culturally immersive experiences.”
Five Curated Experiences for Discerning Travelers
Under the theme “5 Must-Do in Thailand,” the Louis Vuitton City Guide Bangkok 2025 curates five essential experiences:Must-See: Iconic landmarks and historical sites.Must-Seek: Hidden cultural treasures and off-the-beaten-path gems.Must-Try: Unique local experiences showcasing Thai heritage.Must-Taste: A culinary journey through Thai gastronomy.Must-Buy: Artisanal handicrafts and luxury souvenirs.
A Showcase of Thailand’s Rich Heritage
The launch event immersed guests in Thailand’s artistic and cultural legacy through live performances and interactive experiences. Traditional Thai dance and theatrical arts were on full display, with a mesmerizing Khon performance of Hanuman and Suvannamaccha. Attendees also witnessed the intricate art of palm leaf fish weaving and explored a curated selection of handcrafted Thai souvenirs. The country’s famed culinary arts were celebrated through the live preparation of Khanom Dara Thong, while cultural showcases included Muay Thai demonstrations, Nuad Thai massage, the Nora dance, and Serng Kapo performances. The evening concluded with a musical fusion of Eastern and Western traditions, blending Thai instruments like the Krajappi and Saw Duang with piano and violin compositions.
Strengthening Thailand’s Global Tourism Appeal
Thailand continues to solidify its reputation as a top-tier global travel destination, welcoming 35.5 million international visitors in 2024—an impressive 89% recovery compared to pre-pandemic levels in 2019. The French market alone saw 720,806 visitors, achieving a 96% rebound from 2019 figures, further highlighting Thailand’s enduring appeal among European travelers.With the launch of the Louis Vuitton City Guide Bangkok 2025, Thailand reaffirms its commitment to providing exceptional, luxury-driven experiences for global explorers, seamlessly blending heritage, modernity, and exclusivity.
