Bangkok Tops Agoda’s Lunar New Year Destination Rankings, with Tokyo Leading Abroad

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As the Lunar New Year approaches, Bangkok has once again claimed the top spot as the most sought-after destination for both Thai and international travelers celebrating the start of The Year of the Snake. According to Agoda’s latest data, which tracks accommodation searches from December 2024, the Thai capital continues to be a festive favorite, while Tokyo emerges as the number one destination for Thai travelers venturing abroad.

For domestic travelers, Bangkok reigns supreme as the preferred location for Lunar New Year celebrations, with Pattaya and Chiang Mai following closely behind. The surge in searches for these cities reflects growing interest in festive getaways, with Pattaya seeing a 38% increase and Chiang Mai a 55% rise in accommodation queries. However, the biggest surprise is Khon Kaen, which experienced an extraordinary 2,964% increase in searches, signaling the city’s rapid rise as a travel destination.

Internationally, Bangkok remains the leading choice for travelers visiting Thailand during the holiday season, followed by Phuket and Hat Yai. Searches for these popular spots have risen by 70%, 80%, and 30%, respectively. Interestingly, Malaysian travelers once again top the list of international visitors to Thailand, with Korean travelers dropping from second to third place this year.

For Thai holidaymakers looking to travel abroad, Tokyo takes the lead once again, with accommodation searches increasing by 66%. Seoul, which had not appeared in the previous year’s rankings, made a strong debut in second place, showing a remarkable 519% growth in searches. Osaka rounds out the top three, with a 42% increase in searches, moving down from its previous second-place ranking. Notably, Hong Kong, which ranked third in 2024, is no longer in the top destinations, highlighting shifting travel preferences.

Pierre Honne, Senior Country Director at Agoda, commented, “Lunar New Year is one of the most significant travel periods in Asia, and it’s exciting to see growing interest in Thailand from both domestic and international travelers. Bangkok, in particular, offers a rich variety of experiences to celebrate the festive season, and Agoda is thrilled to provide travelers with great deals on flights, accommodations, and activities to help usher in the Year of the Snake.”

The Lunar New Year marks the beginning of spring, making it a time for reunion and new beginnings. As The Year of the Snake symbolizes transformation and self-discovery, many travelers are seizing the opportunity to explore new destinations or revisit familiar places, making this holiday season one of rejuvenation and exploration.

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