The international travel and tourism community has gathered at the Jio World Convention Centre in Mumbai for the much-anticipated ITB India 2025, a three-day B2B trade show and conference that opened yesterday. Co-located with MICE Show India and Travel Tech India, this third in-person edition positions itself at the crossroads of innovation, experiential travel, and business networking.
Under the theme “The Business of Experience: Curated Travel for Targeted Growth”, the event showcases how global tourism leaders are harnessing technology, wellness, cinematic storytelling, and adventure to meet the evolving expectations of today’s traveller.
Scale and Significance
ITB India 2025 has drawn over 400 exhibitors, 600 high-level buyers, and more than 8,000 trade visitors spanning leisure, MICE, corporate, and travel technology sectors. From National Tourism Organisations (NTOs) to OTAs, hospitality brands, MICE specialists, and travel tech innovators, the show floor reflects the vibrancy and scale of India’s fast-expanding role in global tourism.
Key international exhibitors include Wonderful Indonesia, Visit Northern Finland, Ministry of Heritage and Tourism Oman, Sarawak Tourism Board, Ha Noi Tourism, Destination 2 Italia, Prince Hotels & Resorts, and VEGA Hotel & Convention Center.
“ITB India demonstrates the vitality of the Indian and South Asian travel markets,” said Darren Seah, Executive Director of Messe Berlin Asia Pacific. “This year’s edition puts experience-led travel at the centre while enabling innovation, dialogue, and collaboration across MICE, leisure, and travel technology. The strong participation of India’s partner states showcases the country’s cultural depth and reinforces ITB India as a gateway to the future of travel.”
India at the Centre: Partner States Shine
This year, Madhya Pradesh, Chhattisgarh, and Andhra Pradesh have been welcomed as the Official Partner States, highlighting India’s rich cultural diversity and positioning these destinations as leaders in authentic, offbeat, and immersive travel experiences. Their presence underscores ITB India’s mission to blend India’s domestic tourism strengths with its growing international influence.
Thought Leadership at ITB India Conference
Running parallel to the exhibition, the ITB India Conference 2025 features more than 40 sessions across four curated tracks — Knowledge Theatre, MICE & Corporate, Travel Tech, and Experiential Travel.
Highlights include:
- Knowledge Theatre:
- Scott Wegener (Tripadvisor) delivered the opening keynote on South Asia’s pivotal role in global tourism growth.
- A spotlight on India as a top outbound travel market, with panels featuring Austria, France, Ras Al Khaimah, and Switzerland.
- Insights from Thomas Cook India and SOTC Travel on evolving Indian traveller behaviour across family, luxury, and corporate segments.
- Nikhil Sharma (Radisson Hotel Group) on weddings and MICE as hospitality growth drivers in emerging cities.
- MICE & Corporate Track:
- Parveen Chander (IHCL) on redefining hospitality for business events.
- A panel with Asian Paints, CRISIL, and Nayara Energy, moderated by SKIL Travel, on seamless design for corporate travel.
- A fireside chat with Tripjack executives on personalised Duty of Care in a transforming corporate landscape.
- Travel Tech Track:
- A panel with Amadeus, RezLive.com, Skyscanner, and TBO.com exploring the future of travel tech.
- Anurag Jain (RateGain) on harnessing AI to streamline hotel operations and drive sustainability.
- Insights from Musafir.com, Riya Tours & Travels, Volaron Tech, and Zetexa Global on AI, airline distribution, and customer engagement.
- Experiential Travel Track:
- Cruise industry discussions featuring Cordelia Cruises, StarDream Cruises India, and MakeMyTrip.
- Panels on small-ship and luxury expeditions with Cruise Professionals, Polarverse, STIC Travel Group, and Thomas Cook India.
- A C-suite talk with Vandana Vijay (Offbeat Tracks) on crafting purpose-driven travel experiences that empower local communities.
A Marketplace for Collaboration
With its global reach and regional focus, ITB India 2025 is more than an exhibition; it is a marketplace for knowledge-sharing, partnership-building, and future-shaping conversations. From spotlighting emerging destinations to exploring how technology is redefining customer engagement, the show has become a strategic platform for connecting India’s dynamic tourism landscape with the world.
As the event unfolds, ITB India 2025 continues to underline one message: the future of travel is experiential, collaborative, and powered by innovation.
