The two states signed a joint declaration under which Kerala will extend a series of services under a 16-point programme. The MoUs were exchanged at a ceremony by the state’s Tourism Minister Shri Kadakampally Surendran and his Madhya Pradesh counterpart Usha Thakur.
Kerala’s famed Responsible Tourism (RT) found another state officially emulating the pioneering initiative, as Madhya Pradesh has signed a Memorandum of Understanding (MoU) with the state for implementation of the Kerala model, which involves local communities and makes tourism a tool for rural development.
The two states signed a joint declaration under which Kerala will extend a series of services under a 16-point programme. The MoUs were exchanged at a ceremony by the state’s Tourism Minister Shri Kadakampally Surendran and his Madhya Pradesh counterpart Usha Thakur.
Shri Surendran said Responsible Tourism is the “only tool for sustainable development of tourism” as it creates better places for people to live in and visit. “RT takes responsibility of the economic well-being of society. It ensures social and cultural stability besides environmental protection,” he noted, terming the pact with Madhya Pradesh as “another milestone” for Kerala Tourism and its RT Mission.
Surendran said Kerala did not have a practical model to follow or replicate when it launched RT. Today, the Mission has more than 20,000 units comprising small-scale entrepreneurs, artists, craftspeople, traditional workers, farmers and other service providers. “They are local communities at the grassroots, linked directly or indirectly with tourism,” he added.
“The RT Mission’s projects earned Kerala’s tourist map several micro destinations. It has, during its function since October 2017, generated an income of Rs 35 crores amid disruptions owing to Nipah, two floods and now Covid -19.”
Thakur said she was overwhelmed by the way the tradition, culture and heritage of Kerala is being preserved here. She pointed out that with the help of RT Mission of Kerala, the rustic beauty, life and heritage of Madhya Pradesh could be highlighted on the world tourism map.
“There are several tribes like Bhil, Sahariya and Gond living in our state, and we want to showcase their traditional value, attire and food habits to the entire country and outside word with Kerala’s assistance. India is a country of villages and its soul lies in the villages. We want to show it to the world with your cooperation, she added.”
Kerala Tourism Secretary Smt Rani George said the success of RT in Kerala has always been the public and private partnership. “Community should be benefitted and empowered through RT. So it’s high time other states thought about embracing RT,” she said, adding that a team from Kerala will be visiting Madhya Pradesh as part of this collaboration.
Kerala Tourism Director Shri P Bala Kiran, welcoming the gathering, said the MoU with Madhya Pradesh marks new progress for Kerala in RT sector. Kerala can also learn a lot from Madhya Pradesh.
Kerala RT Mission coordinator Shri K Rupeshkumar said Madhya Pradesh can become a champion in RT sector with the support of Kerala, which has already set a model in RT in the world.
Ms Sonia Meena, Deputy Secretary and Additional Managing Director of Madhya Pradesh Tourism Board gave a presentation on the proposed RT activities in the central Indian state.
Shri Krishna Teja, MD, Kerala Tourism Development Corporation (KTDC); Dr Reena K S, ward councillor; Shri Manoj Kumar Singh, Director, Madhya Pradesh Tourism Board; Shri Baby Mathew Somatheeram, President, Kerala Travel Mart Society (KTM) and Senior Vice President of IATO Shri EM Najeeb also attended.
In the next one week, a 13-member team from Bhopal, led by Minister Smt Thakur will tour different parts of Kerala to gather first-hand knowledge about RT in the state.
The recently signed MoU entrusts Kerala RT Mission with the task of implementing RT projects in Madhya Pradesh in ways that suit that state. Kerala will help Madhya Pradesh chart its RT masterplan, ready the human resources to implement the project, conduct training projects, list the criteria for the formation of district tourism promotion councils, locate sustained tourism projects so as to carry out RT projects, formulate social and economic security measures, help in gradation of hotels, resorts and homestays, form tourism clubs and restrooms on lines of Kerala’s RT.
