The iconic Majestic Bar has embarked on an exciting new chapter with the launch of an innovative cocktail menu crafted by its newly appointed Head Bartender, Guillermo Pittaluga. Drawing inspiration from the Mediterranean lifestyle, global travel experiences, and the region’s rich botanical heritage, the new collection reflects a sophisticated blend of creativity, sustainability, and contemporary mixology.
Designed to elevate the guest experience, the refreshed menu introduces a sensory journey through carefully curated flavour profiles, allowing visitors to discover cocktails based on their preferred taste characteristics. An intuitive aromatic wheel categorises each creation according to floral, fruity, herbal, spicy, bitter, or umami notes, making cocktail selection both engaging and personalised.
Mediterranean Inspiration Meets Contemporary Mixology
At the heart of the new menu lies a collection of signature cocktails developed by Pittaluga, whose international career has taken him across some of the world’s most dynamic hospitality destinations, including Ibiza, London, New York, Havana, and several major European cities.
His creations reflect a philosophy centred on balance, authenticity, and a deep respect for ingredients. Signature serves include the herbaceous Thyme Clover, the exotically inspired Golden Pavilion, the refined Paloma Rosa, and the aromatic Rosemary Mule. Each cocktail showcases meticulous craftsmanship while celebrating Mediterranean flavours and seasonal ingredients.
The collection has been designed to offer guests more than a beverage—it presents an immersive experience inspired by landscapes, cultures, and culinary traditions from across the Mediterranean basin.
Championing the Rise of Low-ABV Cocktails
Recognising the growing consumer demand for mindful drinking, the new menu places significant emphasis on Low-ABV (low alcohol by volume) cocktails, featuring creations containing less than 10 per cent alcohol.
Rather than serving as lighter alternatives, these cocktails have been developed as premium signature offerings in their own right, focusing on flavour complexity, freshness, and aromatic depth.
Highlights include Botanic Sunset, Venetian Blossom, and A Star Is Born, demonstrating how moderation and sophistication can coexist seamlessly. The initiative reflects broader trends within luxury hospitality, where guests increasingly seek balanced and wellness-conscious experiences without compromising on quality.
A Culinary Experience Designed for Sharing
Complementing the cocktail programme is a curated selection of gourmet sharing platters inspired by the acclaimed Beefbar dining concept.
The menu includes signature mini burgers, premium beef creations, and vegetarian options designed to encourage social dining and conviviality. The pairing of artisanal cocktails with elevated sharing plates reinforces the venue’s commitment to creating memorable hospitality experiences that blend gastronomy with social interaction.
Sustainability at the Core of Every Creation
The launch also reinforces the Majestic’s longstanding commitment to environmental responsibility and sustainable hospitality practices.
Pittaluga’s cocktail programme places a strong emphasis on locally sourced and responsibly produced ingredients. Many of the botanicals used in the drinks are harvested from the hotel’s own herb garden, while citrus fruits are sourced from regional growers. Honey produced from rooftop beehives further contributes to the bar’s distinctive flavour profiles.
Beyond ingredient sourcing, sustainability principles extend throughout the production process. The bar incorporates waste-reduction initiatives, repurposes peelings and raw materials, prioritises homemade preparations, supports composting practices, and actively seeks to minimise energy consumption across daily operations.
This environmentally conscious approach reflects the growing importance of sustainability within luxury hospitality and premium beverage programmes worldwide.
A Global Talent Leading a New Vision
Born in Montevideo into an Italian-Uruguayan family with deep roots in the restaurant industry, Guillermo Pittaluga has established himself as one of the hospitality sector’s most respected bartenders, consultants, and trainers.
His career has been defined by a commitment to innovation while maintaining a profound respect for ingredients and traditional craftsmanship. A recognised advocate for responsible consumption, Pittaluga has been at the forefront of promoting sophisticated low-alcohol cocktail culture.
Speaking about his vision, Pittaluga said:
“A great cocktail is not measured by its strength but by the emotion it evokes. At the Majestic, we seek to capture the spirit of the Mediterranean in every glass: generous, respectful of life and authentic.”
Reinforcing Luxury Hospitality Excellence
The introduction of the new cocktail menu further strengthens the Majestic’s position as a destination for discerning travellers and gastronomic enthusiasts seeking elevated lifestyle experiences. By combining innovative mixology, sustainability, culinary excellence, and Mediterranean-inspired storytelling, the venue continues to redefine contemporary luxury hospitality.
As global travellers increasingly seek authentic, experience-driven dining and beverage concepts, the Majestic Bar’s latest transformation demonstrates how creativity, craftsmanship, and responsible practices can come together to create a truly memorable guest experience.
