Ministry of Tourism signs MoU with Alliance Air to boost tourism in India


The Union Ministry of Tourism (MoT) signed a memorandum of understanding (MoU) with Alliance Air Aviation Limited (AAAL) on Thursday to boost tourism throughout the country.

The ministry endeavours to position India as a preferred destination in the tourism-generating markets, whereas AAAL, with its vast domestic network, plays a vital role in the promotion of tourism in the country, according to an official statement.

“The MoU was signed with a view to achieving the common purpose of joint domestic promotion and considering the need to synergize the activities of MoT and AAAL in the tourism markets,” it added.

Additional Director General in the ministry Rupinder Brar and Vineet Sood, the chief executive officer of AAAL, signed the MoU.

Alliance Air is the frontrunner in promoting the government’s Regional Connectivity Scheme (RCS), which is being promoted under the Prime Minister’s UDAN (Ude Desh ka Aam Nagrik) scheme.

The objectives of the MoU are to meet an integrated marketing and promotional strategy and a synergized campaign in association with AAAL.

The specific elements of promotional efforts undertaken include advertising in the print and electronic media, participation in fairs and exhibitions, organizing seminars, workshops, roadshows, and “India evenings”, the printing of brochures and collaterals, brochure support, and joint advertising, the ministry said.

Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]