In an age where travel has transformed into an exploration of culture and connection, Jumeirah is leading the charge in redefining elevated travel. As the brand enters a new era of Arabian hospitality, it artfully combines rich heritage with contemporary sophistication, inviting guests to immerse themselves in an experience that transcends mere accommodation.
At the forefront of this transformation stands the iconic Jumeirah Burj Al Arab. Since its opening in 1999, this architectural marvel has redefined luxury hospitality, placing the UAE firmly on the global map. With its striking, sail-like silhouette, Jumeirah Burj Al Arab has become synonymous with unparalleled service and the true essence of Arabian hospitality, showcasing the warmth and generosity that define Emirati culture.
As Jumeirah celebrates over 25 years of excellence, it embarks on a bold new chapter under the visionary leadership of Chief Brand Officer, Michael Grieve. The brand’s recent reimagining emphasises the crafting of elevated experiences that seamlessly blend local traditions with global refinement.
A New Dimension of Hospitality
Jumeirah’s evolution goes beyond offering luxurious accommodations; it aims to become a “majlis” of global culture, fostering conversation and connection among guests. Drawing inspiration from ancient trade routes where travellers exchanged ideas and experienced warm hospitality, Jumeirah is now shaping modern spaces for cultural exchange. This innovative direction focuses on enhancing the guest experience with thoughtfully curated, culturally connected experiences that celebrate and reflect the rich heritage of each property’s unique location.
From Dubai to the World
Over the past 25 years, Jumeirah has grown from a local presence to a renowned international hospitality brand. With properties spanning the Middle East, Europe, and Asia, Jumeirah is dedicated to creating experiences that thoughtfully weave local culture into every guest’s journey, creating meaningful connections with each destination. From the serene beaches of the Maldives to the historic charm of London, each Jumeirah property invites guests to explore and connect with the essence of its surroundings.
Whether it’s the tranquil ambiance of Jumeirah Bali or the sophisticated allure of Jumeirah Capri Palace, every location is designed to offer more than just a place to stay—it’s an invitation to discover the heart of the destination.
A Glimpse Into New Openings
As part of its ongoing evolution, Jumeirah is set to unveil three highly anticipated properties: Jumeirah Marsa Al Arab in Dubai, Jumeirah Red Sea in Saudi Arabia, and Jumeirah Le Richemond in Geneva.
Jumeirah Marsa Al Arab, slated to open soon in Dubai, will embody the perfect synthesis of cutting-edge innovation and timeless Arabian traditions. Nestled on one of the city’s most exclusive beaches, this lifestyle destination will offer unobstructed views of the iconic Jumeirah Burj Al Arab, promising to become a premier address in Dubai.
Jumeirah Red Sea, set to debut in 2025 on Saudi Arabia’s Shura Island, reimagines coastal luxury with a unique single-story design by Foster + Partners. The property will feature a sand-covered “Ribbon Path” that connects its elements, allowing guests to fully immerse in the stunning natural surroundings. A variety of accommodations, from pool villas to beachside retreats, will enable travellers to tailor their stay to their preferences.
In Europe, Jumeirah Le Richemond in Geneva will bring the brand’s signature elegance to a historic landmark with over 140 years of history. Offering breathtaking views of Lac Léman and Mont Blanc, this property will serve as a refined urban escape, connecting guests with art, culture, and captivating landscapes that enrich the travel experience.
The Future of Elevated Travel
As Jumeirah continues to evolve, its vision for the future transcends traditional notions of luxury. Grounded in the warm, generous hospitality of Arabian culture, the brand aims to create spaces where guests can forge meaningful connections with their surroundings and engage in authentic cultural experiences. By marrying thoughtful service with the unique stories and heritage of each destination, Jumeirah is redefining hospitality as an art form, crafting experiences that resonate deeply and leave lasting memories long after the stay ends.
