Berlin – the Fasting Growing Destination in Europe

0
845
berlin

berlinBerlin, 27 June 2013. The German capital is one of the fastest growing cities in Europe in terms of tourism, as demonstrated by the latest figures from the benchmark study by European Cities Marketing (ECM). With an increase of 11.4 per cent in the number of overnight stays in 2012, Germany’s capital was leaps and bounds ahead of the other cities in the study. By way of comparison, the growth registered in London and Paris for the same period was just 3.1 per cent and 0.1 per cent, respectively. With this result, Berlin has established itself as one of the top 3 city destinations in Europe, after London and Paris.

“Berlin ranks third amongst the city destinations in Europe. Around the world, the word is spreading about the special lifestyle in our cosmopolitan and trendy city, attracting visitors from all over,” says Burkhard Kieker, CEO of visitBerlin. “Berlin’s future as a city of tourism lies in international conventions and addressing specific target groups.”

The German capital is also demonstrating its tourism potential for long term: the ECM describes Berlin as a “boom town” that has experienced an average annual increase of 8.8 per cent in the number of overnight stays in the past five years. Berlin owes this success to the high proportion of international guests, with 42.5 per cent of all visitors coming from outside of Germany in 2012.

Value for Money
One of the good reasons to visit Berlin is value for money, whether it’s on a trip to the zoo or a sightseeing bus tour. According to the ECM study, a visit to the Berlin Zoo costs just €13, whereas the average cost throughout Europe is €14.20. At €15, a ride in the “hop-on/hop-off” bus tour is cheaper than in Madrid, Amsterdam or anywhere else in Germany.

 

 

Destination

Overnight Stays in 2012

Comparison 2011/2012

Ranking 2011/2012

1London

37,719,898

3.1%

2Paris

36,907,372

0.1%

3Berlin

24,896,201

11.4%

4Rome

22,962,129

4.3%

5Barcelona

15,931,932

2.6%

+ 1

6Madrid

15,541,907

-5.1%

– 1

7Prague

13,601,964

2.9%

8Vienna

13,119,077

7.1%

9Munich

12,366,261

5.4

10Stockholm

10,713,593

1.3%

– 6

11Hamburg

10,616,115

11.1%

+ 2

12Istanbul

10,454,764

-1.8%

– 2

13Amsterdam

9,801,500

0.5%

– 2

14Milan

9,163,731

1.6%

15Palma de Mallorca

7,895,379

-2.2%

Source: European Cities Marketing