Maharashtra Tourism to celebrate Diwali at Times Square New York


maharashtra-tourismMaharashtra Tourism is aggressively promoting the state across the globe and is planning to attract foreign tourists by way of promoting it before Diwali at Times Square on 22nd September 2013. “Maharashtra Tourism- Diwali at Times Square” event is titled by Maharashtra Tourism, organized by Event Guru, conceptualized by ASB Communications and presented by Air India.

The event is being billed as Maharashtra Tourism-Diwali day, state tourism minister Chhagan Bhujbal told a press conference recently.The state government will spend around Rs.1.4 crore on the event as part of a Rs.100 crore campaign by it to promote Maharashtra as a tourism destination, said Maharashtra Tourism Development Corp. official (MTDC), who didn’t want to be identified. A similar event has been planned in China in early 2014, besides across 10 various Indian cities such as Banglore, Hyderabad, Delhi and Kolkata, he added.
The event will be publicized on digital, TV radio print media platforms in USA. The concert will display an orchestrated laser light show and fireworks on big screens, creating a unique visual experience. There will be a Cultural Festival with offerings of Indian food, dance performances, Diya/ Rangoli paintings, arts and crafts, fashion show, photo booths with ethnic outfits, celebrity autograph/photo booth, Dahi Handi/Mallkhamb and a lot more. The grand event will also have a performance – ‘Light Up Times Square’, a concert showcasing performances by some of the biggest names in the entertainment industry. A film on Maharashtra tourist destinations by MTDC will be relayed on big screens around  Times Square. Sari draping lessons, Heena (Mehendi) designs and putting up Gudis will be additional attractions during the event
The glamorous fashion alley of Times Square will be saffronised with the visitors wearing traditional Kolhapuri turbans and pointed moustaches which will be distributed to the audience to recreate Maharashtrian village side- effect. Bhangda, Dandiya and bollywood dances with traditional drums will mesmerize the global touris
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