Tourism Malaysia launches Mega Sale Campaign 2025 to support inbound tourism, retail activity, and cultural engagement ahead of Visit Malaysia 2026.
KUALA LUMPUR, MALAYSIA – The Malaysia Mega Sale Campaign (MMSC) 2025 has officially begun, with activities running nationwide until 31 July 2025. Organised by Tourism Malaysia in collaboration with Mastercard, the initiative is designed to boost both domestic spending and international arrivals as part of broader efforts to prepare for Visit Malaysia 2026 (VM2026).
This year’s edition features participation from more than 100 industry stakeholders and includes over 150 activities that connect retail, hospitality, entertainment, wellness, and air travel experiences.
Cross-sector collaboration
The campaign is implemented in close cooperation with key industry partners, including:
- Malaysia Shopping Malls Association (PPK Malaysia)
- Malaysia Retailers Association (MRA)
- Malaysia Retail Chain Association (MRCA)
- Malaysian Association of Hotels (MAH)
- Malaysian Association of Theme Parks & Family Attractions (MATFA)
- Malaysia Aviation Group (MAG)
Together, these organisations are working to position Malaysia as a well-rounded tourism and retail destination by offering visitors culturally immersive and experience-driven programming throughout the campaign period.
Campaign highlights
Among the highlights of MMSC 2025 are:
Midnight Sale Fiesta
A two-night event at AEON Mall Bukit Indah featuring extended shopping hours, live entertainment, and interactive consumer experiences.
Miss SHOPhia Happy Hour
A retail activation in Miri, Sarawak, offering limited-time promotions and engagement activities at two participating malls across two weekends in July.
Spice & Soul of Malaysia
Cultural showcases and local culinary experiences at selected hotels in the Klang Valley that connect travellers with Malaysia’s food heritage.
Retail Promotions
Shopping malls and outlets across Malaysia will be offering various promotional activities designed to attract both domestic and international shoppers.
Consumer Campaigns
Participating shoppers will have the opportunity to enter prize-based contests and exclusive experiences at key partner venues.
Thematic Experiences
Seasonal programming, such as durian-themed stays in Penang and cultural workshops, will be held in partnership with local hotels and tourism providers.
Travel Industry Participation
The aviation sector, led by Malaysia Aviation Group, is supporting the campaign with enhanced connectivity from major inbound tourism markets, aligning travel options with shopping and lifestyle experiences.
Tourism development objectives
The Malaysia Mega Sale Campaign 2025 is part of Tourism Malaysia’s strategy to support tourism recovery and elevate Malaysia’s appeal as a year-round destination for experiential travel. It also supports cross-sector value creation by linking travel with leisure, shopping, and cultural programming.
For travel trade professionals, MMSC 2025 offers a seasonal touchpoint to design packages that integrate local experiences, regional connectivity, and urban discovery. The campaign is particularly relevant for agencies focusing on mid-year travel, urban tourism, and cultural circuits.
Tourism Malaysia encourages industry partners to incorporate MMSC 2025 into their marketing and itinerary planning, helping to deliver richer experiences to travellers while strengthening Malaysia’s tourism ecosystem ahead of 2026.
