Tourism Malaysia showcased Malaysian culture at Routes Asia 2024’s Networking Evening in Langkawi, with over 800 delegates attending, setting the stage for future tourist growth and international collaborations.
Tourism Malaysia plays host to Routes Asia 2024’s Networking Evening held at Resorts World Langkawi, unveiling the best of Malaysian gastronomy and culture to international delegates from over 60 countries.
As the host country for the 20th edition of Routes Asia, the mythical paradise of Langkawi became the home of over 800 delegates for three days, from 27th to 29th February 2024. In collaboration with Malaysia Airports Holdings Berhad (MAHB), Tourism Malaysia is the co-host of the three-day event, bringing together Asia Pacific’s leading airlines, airports, and industry players.
Serving as another milestone for the MICE segment, Routes Asia 2024 also sets a precedent as Malaysia prepares to host next year’s ASEAN Tourism Forum (ATF) 2025, followed by Visit Malaysia Year in 2026 – ultimately anticipating a surge in tourist arrivals for the coming years. To reach this goal, Tourism Malaysia has introduced a matching grant initiative aimed at stimulating the expansion of new direct and charter routes to Malaysia.
“Tourism Malaysia is eager to collaborate with international airlines and tourism agencies to enhance air accessibility, frequency, and seat capacity to Malaysia via the International and Charter Flight Matching Grant (GSPC). We truly look forward to having more carriers designate Malaysia as their preferred destination,” said Mr Manoharan Periasamy, the Director General of Tourism Malaysia.
Malaysia recorded a total of 20.1 million international tourist arrivals and RM71.3 billion in tourist receipts in 2023. This year, Malaysia aims to woo 27.3 million arrivals with RM102.7 billion in tourism revenue.
